PowerSchool

Driving lead and sales growth

situation

Powerschool is a global leader of cloud-based software for K-12 education and the leading provider in North America. Its products serve 45 million students and 12,000+ districts, schools, and other education institutions in over 90 countries. Powerschool needed a strategic partner to grow market share for existing products and effectively market new products to current customers.

challenges

  • Evolve the brands approach to SEO to feature more prominently in organic search
  • Optimize the paid search program to deliver more qualified leads at reduced CPL
  • Improve tracking and targeting capabilities across platforms to drive value and insights
  • Provide data transparency to identify areas of opportunity and deliver YOY growth in leads and sales

solution

PROPELLED PAID SEARCH WITH RESTRUCTURE & ITERATIVE TESTING

We improved account performance through machine learning, optimized budgets, and a 12-month plan for ad and landing page copy enhancements, resulting in higher conversion rates and efficiency.

AUDITED, CONSULTED AND MANAGED ORGANIC SEARCH FOR BIG WINS

We conducted an SEO audit and evaluated technical, content, and off-page aspects to streamline user experience and core web vitals. After providing FAQ schema and strategic keyword insights we successfully positioned PowerSchool as a thought leader in education technologies.

LED DATA FIRST INITIATIVES WITH KEY MARKETING TOOLS

Powerschool already used Salesforce, Marketo Measure, GTM, GA4, 6sense, and VMO but we maximized their performance with attribution standards in Bizible, GTM compliance with GDPR, and advanced GA4 conversions. We also advised on 6sense segment usage, utilized VMO, and recommended a next-gen testing platform.

Results

In just one quarter, Powerschool benefitted from our commitment to driving leads and organic visibility. Paid search leads increased by 38% YoY, while MQL and conversion rates rose by 250% compared to the previous two years. Technical SEO efforts reduced page load times by 27% and poor URLs by 82%

38% More Leads

Increased leads quantity:  the number of paid search driven leads increased by 38% YOY within one quarter

250% Increase

Improved lead quality:  MQL / Conversion rate has increased by 250% compared to the average rate within the 2 years prior

27% Faster Load Times

Increased organic visibility:  By focusing on technical SEO we've reduced page load times by 27%

27% Faster Load Times

Increased organic visibility:  By focusing on technical SEO we've reduced page load times by 27%

82% Better URL's

Reduced poor URL's 82%, and provided insights to position our client as a thought leader in emerging technologies

82% Better URL's

Reduced poor URL's 82%, and provided insights to position our client as a thought leader in emerging technologies