Conair Group is the leading supplier of auxiliary equipment and solutions for plastics processors. Those manufacturers are under pressure to improve operational output and cut costs. Conair turned to us for help solidifying its position as the dominant players in the plastics industry. Using bold creative and mining for unique competitive advantages, we helped reinforce Conair as the industry's most trusted and established brand. The next step was to bring this new positioning to life on the world's largest plastic processing stage...NPE2024.
Every three years, the plastic industry gathers at the world’s largest plastics conference. We energized Conair’s sales team with high-visibility placements, an unmissable corner video display, and the one thing every trade show needs: A custom claw machine. Attendees got to play the claw machine only after speaking with Conair’s sales team or attending presentations about new product launches.
Our drivers made sure everyone knew where to find Conair. A highly-sophisticated retargeting program pushed digital ads to everyone within eyesight of the truck. This didn’t just drive impressions, it created quality conversations with our sales team. That truck plus a claw machine drove over $1.7MM in new sales, just from this 5-day event.
The campaign launched in 2023 with print and digital assets across various trade and online publications, as well as Conair’s owned channels and properties. The G+ team worked quickly to deploy the campaign at trade shows, in custom prospecting kits, and other tools to empower sales teams and drive customer conversions.
