From an unconventional start in international business, to steering Gatesman’s helm, the journey she’s bringing you on symbolizes resilience and authenticity. In her words, success doesn’t happen from luck, but comes from sustained effort.

Shannon Baker knows that every perspective matters in an industry as dynamic as advertising. Today, we’re discussing what it takes to be a leader, and how to create a diverse team that fosters perseverance, purpose, and progress. Shannon’s giving us core insights on her goals and motivators as a C-Suite position holder. From an unconventional start in international business, to steering Gatesman’s helm, the journey she’s bringing you on symbolizes resilience and authenticity. In her words, success doesn’t happen from luck, but comes from sustained effort.