The Latest Gen Z Research

Gen Z Reframed: From Gatesman

Gen Z statistics are all over the news, but are the takeaways correct?
Gatesman’s newest research looks at the latest Gen Z trends from the perspectives of Zers themselves to help marketers reframe their view of this generation and be able to strike a more on-target tone with marketing communications. The report includes an analysis of Gen Z self-concept, a summary of secondary research highlighting trends in key focus areas, and first-hand perspectives from a Gen Z focus group reacting to these trends.

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Through our research findings, you will learn about…

1.

Gen z's self-concept

Concerns, Desires and How Gen Z Views Itself

2.

Gen Z’s “New American Dream”

Higher Education, Working, Finances, and Life Priorities

3.

Gen Z Spending Habits

Deal Hunters, Access Vs. Ownership, Brand Expectations, and Omnichannel Importance

4.

The Gen Z Mental Health Crisis

Mental Health, The Impact of Covid, and Gen Z's View of the Future

Uncover Opportunities with Gen-Z

Download Gatesman’s Gen Z research report containing insights to help you captivate and connect with this unique and influential generation.

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Gatesman is here to help

We’re here to help you get to know and remain in-step with Gen Z and how their behaviors will demand shifts in marketing and messaging across industries.