Data usage should be central to every marketing strategy today. Our team's mission is to help our clients connect and foster a data ecosystem that allows for better data-based decisions. This includes: 1. better research and insight into who the target audience is and what they need using user experience, web analytics, SEO and customer segmentation methodology. 2. a clear measurement strategy that helps prove and achieve ROI where we develop KPIs (key performance indicators), forecast plans, implement web tracking using Google Tag Manager, set up a reporting database and customize dashboards. 3. enhance audience targeting and optimize campaigns accordingly with CRM and list management, A/B testing, reporting & insights as well as media mix modeling.
A true digital native, Jenn combines her nearly 20 professional years of experience in data and analytics with her love of math and “nerding out” to help clients see bigger opportunities for marketing and advertising to positively impact business results. From predictive modeling to marketing mix analysis to data infrastructure and visualization, Jenn’s ability to meet clients where they are and gradually advance them along the analytics maturity curve is an unmatched talent. She is a seasoned manager with a passion for drawing meaningful and actionable insights from data while also bringing out the best in her team as a motivator, mentor, and teacher.
Jenn's expertise spans both B2B and B2C; she has developed and executed long-term analytical road maps for many national brands. Clients Jenn has played a key role on include Rochester Institute of Technology, Michigan Ross School of Business, Avantax, PNC Bank, HSBC Bank, Las Vegas Athletic Club, American Eagle Outfitters, American Greetings, and Aerie. Her expertise is bolstered by a Master of Science degree in Applied Mathematics from Michigan State, as well as a bachelor's degree in mathematics and computer science from Clarion University. While Jenn enjoys family time, games, and birthdays, one unique hobby of hers shines brightly each Christmas season. She programs her home’s Christmas lights to music each year and is always happy to share the latest a-wowzing light display if asked.
